AEFF's film 'White Gold' a critical tool in the survival of Kenya's elephants

The African Environmental Film Foundation's (AEFF) latest endeavor "White Gold" is a critical element in the sur... thumbnail 1 summary

The African Environmental Film Foundation's (AEFF) latest endeavor "White Gold" is a critical element in the survival of Kenya's elephants and elephants worldwide.

And now as I write I learn of another massacre, this time in Amboseli. This time it's one of the Amboseli Trust's much loved matriarchs, Qumquat.
Two of her daughters were also butchered. Qumquat's youngest daughter was found grieving among the carnage, rescued and taken to the David Sheldrick Wildlife Trust. Her 6-month-old grandson is still missing.
"White Gold" cannot come soon enough.
AEFF has collaborated with the Kenya Wildlife Service and various conservation organizations in the creation of the film still in production, and to be released at the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) March 2013 conference in Bangkok, Thailand.
"White Gold" is similar to another AEFF film produced 10 years ago called "Wanted Dead or Alive," which then had a dramatic impact at the CITES conference. The hope is that this project will be as effective prompting international delegates to vote in favor of Kenya's elephants.
Narrated in eight languages including Mandarin, the film will also act as an educational resource in Africa and among Chinese consumers. The ideology is that education plus awareness equals action.
Ian James Saunders who is a producer of the film and with the Tsavo Trust states,
"The international illegal trade in ivory and the huge demand from countries such as China could ultimately result in the destruction of a the earth's largest land mammal and have a huge negative impact on the economies and internal security of some of the world’s most impoverished countries. The effects of this illegal trade could very well be felt by the world’s industrial nations as international terrorist and organized crime syndicates increasingly use the illegal trade in natural commodities to fund their activities."
Let's pray that CITES exerts their power toward a positive outcome. After all, isn't that what it's about? Nurturing the world's wildlife, not exterminating them?
Please visit AEFF and CITES websites for further information.