The media sector is still undergoing a significant transformation due to technology, which is changing not just the gadgets we use to consume information but also the content itself. These changes in technology have a profound impact on how media producers tell their tales and how viewers experience them. Viewing patterns have been significantly altered by the move to mobile and digital devices. Nearly 4 billion people worldwide will frequently use smartphones to access media material by the end of 2024, according to new Statista research. In several places, such the United Arab Emirates, where more than 90% of people use smartphones on a regular basis to stream movies, get news, or interact with social media, mobile viewing has surpassed traditional TV viewership.
These changes have been hastened by the rise of streaming services, which are fueled by websites like Netflix and Amazon Prime as well as local services like Shahid and Starzplay in the United Arab Emirates. Personalized content experiences are made possible by streaming thanks to sophisticated artificial intelligence-powered recommendation systems. By using viewer preferences to recommend personalized content, these algorithms increase user engagement and happiness. As an illustration of how technology directly affects media consumption choices, Netflix claims that its recommendation engine makes up around 80% of user picks.
Developments in media technologies have an impact on content production as well. Short-form, user-generated content has replaced long-form, professionally produced video content thanks to new platforms like Instagram Reels and Snapchat. These platforms enable millions of consumers globally to become producers by utilizing basic editing tools, filters, and augmented reality (AR) effects.. TikTok's user base grew by approximately 50% in the UAE between 2022 and 2024, reflecting the rapid shift toward short-form content.
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