11:05
Tanzania Tourist Board (TTB) plans to produce and film an international travel and food show titled Out of the World to be aired in an Indian television channel popularly known as Food Food.
TTB Managing Director, Dr Aloyce Nzuki
Dr Nzuki said that the shooting of the film is part of efforts to intensify tourism marketing and promotion campaign in the Indian market and TTB is collaborating with Performance Limited, Flight Link and Serena Hotels.
The show will also star famous celebrity chef from India, Mr Sanjeev Kapoor, who owns the food television channel and has already arrived in the country. “The film will contribute a lot on economic growth and increase tourists from India and other countries in the Indian sub-continent,” said Dr Nzuki.
Mr Kapoor said that the film would explore the culture and tourism potential of Tanzania because it will be shown on the first few episodes of the international food show Out of the World. The show that airs on the channel with a viewership of over 35 million people across 40 countries worldwide will allow Tanzania traditional foods to be seen all over the world.
“The Out of the World series commence in Tanzania and will begin with culinary adventure into many other countries around the world,” he explained. Mr Kapoor has over 150 culinary books to his name and flourishing restaurant business.
He is the first chef across the world to start his own television channel and has more than 7,000 proven recipes which attract more than 7 million page viewers per month and nearly 450,000 fans follow him on Facebook. Apart from filming, Chef Kapoor and his wife Alyona will bring a humanitarian touch to support “Tanzanian Heart Children Project” at a fund raising event to be held at Serena hotel.
By ROSE JOSEPH, Tanzania Daily News
