Dubai: The second, more ambitious iteration of the Al Freej Fridge campaign has been launched by Ferjan Dubai in partnership with the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), Suqia UAE, and the UAE Food Bank, demonstrating the emirate's culture of community solidarity
One million refreshment boxes were given to employees as part of the program last year.
Installing filled refrigerators in employee housing and deploying refrigerated cars throughout Dubai are two ways the program is being carried out. Additionally, it promotes a strong sense of social cohesion by encouraging community members to volunteer and use their vehicles for distribution.
"Building on the significant success of the first edition in summer 2024, this second edition expands its reach by aiming to distribute 2 million bottles of cold water, juices, and frozen treats to workers," stated Alia Al Shamlan, Director of Ferjan Dubai. "Our goal is to ensure their well-being as they perform vital tasks throughout the emirate and help alleviate the impact of extreme heat during the summer," she continued.
"Building on the significant success of the first edition in summer 2024, this second edition expands its reach by aiming to distribute 2 million bottles of cold water, juices, and frozen treats to workers," stated Alia Al Shamlan, Director of Ferjan Dubai. "Our goal is to ensure their well-being as they perform vital tasks throughout the emirate and help alleviate the impact of extreme heat during the summer," she continued.
Post a Comment